Why did we do it?
Rosen Tower - a beautiful party and seminar lounge in the heart of Tallinn - wanted to be reminded to their main clients, to be recognized and to strengthen customer loyalty. So that clients who once already have had corporate events at Rosen Tower would come back.
What did we do?
As secretaries and administrative professionals are very much involved with choosing locations and making reservations for events, we decided to help Rosen Tower to make their current clients’ secretaries feel appreciated. On the International Secretary Day we stepped by at their offices and surprised them with flowers and delightful boxes of chocolates. Specially designed gifts will keep on reminding Rosen Tower’s brand, great customer experiences and express company’s sense of respect and gratitude.
What was the result?
Feedback was even warmer than we predicted! Unexpected gifts brought smiles on everybody’s faces, created excitement and buzz at the offices. In the long run, our personal approach improved customer loyalty, increased brand awareness and brought Rosen Tower closer to its customers. Clients, who received the greetings, became regular customers.