Inspired aju kunagi ei puhka
Sep
19
No one believes that product placement can save the TV industry, but there are hopes that the ad practice can be part of an effort to develop more creative strategies to offset the decline in commercials and bring in new sources of revenue. Screen Digest estimates that product placement could bring in as much as $150 million next year, set against $4.88 billion from traditional TV advertising in 2010.
Geoff Russell, director of media affairs at the Institute of Practitioners in Advertising, is one of the few voices approving the change. He said, "If it provides revenue to commercial broadcasters at a time when they are on the rack then we support it."
