Brazil ranked close behind Russia at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours).
The US ranked at #9 in terms of social network engagement, with an average of 4.2 average hours and 477 pages consumed per visitor.
“Social networking has become a popular online pastime not only in mature internet markets like North America, but also in developing, high-growth internet markets such as Russia,” said Mike Read, SVP & managing director, comScore Europe. “In a country as geographically large as Russia, social networking represents a way of connecting people from one corner of the country to the other.”
Vkontakte.ru: Russia’s Largest SocNet Site
Of the 31.9 million people who accessed the internet in Russia in April, 18.9 million visited at least one social networking site, representing a reach of 59% of the total online population. The most popular of these sites was Russian-based Vkontakte.ru with 14.3 million visitors, followed by Odnoklassniki.ru (7.8 million visitors), Mail.ru - My World (6.3 million visitors) and Fotostrana.ru (1.6 million visitors).
Facebook.com attracted 616,000 Russian visitors, up 277% vs. the same period in 2008.