Men will spend almost one year of their lives ogling women, while women will spend nearly the same amount of time deciding what clothes to wear on various occasions, according to several recent publicity surveys conducted in the UK by OnePoll.

The first poll, sponsored by Britain’s Kodak Lens Vision Centres found that the average heterosexual man spends almost 43 minutes each day eyeing about 10 different women.

This adds up to 259 hours - almost 11 days - each year, which projects to 11 months and 11 days spent between ages 18 and 50, OnePoll said.

In contrast, heterosexual women spend only about half that time looking at the opposite sex, the survey found. UK women look at six men for about 20 minutes each day. This calculates to six months of ogling between ages 18 and 50.

The poll of 3,000 also revealed the top locations for man- and woman-watching. The supermarket tops the list for ogling men, followed by the pub and nightclub, while women’s most popular viewing locations are pubs and nightclubs.

Other study findings:

• While the majority of men and women feel flattered at being gazed at, men are more likely to enjoy it. 19% say it makes them feel happy, compared with just 9% of women.
• 16% of women say being watched makes them uncomfortable, while 20% say it embarrasses them.
• More than 40% of women say they first look at a man’s eyes, while the same amount of men say they look at a woman’s body.
• More than half of total respondents have been left red-faced after being caught eyeing someone.
• One third of total respondents have ended up arguing with their significant other about their ogling, and one in ten have split up with a partner because of it.
• 35% of respondents have started a relationship with someone they eyed-up.
• More than one-third would miss being able to admire the opposite sex if they couldn’t see, while another 71% would miss their partner’s face.
• 61% are worried about their eyesight fading.

What to Wear?

A separate poll of nearly 2,500 females in the UK estimates that women will spend almost one year of their lives deciding what to wear.

The reseach also found that a woman spends about 64 hours each year talking to other women about clothes, 15 minutes a week chatting to friends on the phone about clothes they have bought or intend to buy, and 16 minutes each week talking to their male partner about clothes.

The poll did not measure the amount of time that men spend picking out clothes to wear.