The internet will play big role in many Americans’ efforts to fulfill their New Year’s resolutions, according to a recent study by Performics. The research found that nearly half (48%) of respondents indicated they would use the internet to perform research as it relates to accomplishing their resolution.
Specifically, the December results from the “2009 Online Buyer Economic Trend Study” revealed that 36% of US consumers indicate they will go online to purchase items to further their resolutions, and 14% say they will uise an online support group or community to help reach their 2010 goals.
The study also found that 29% of respondents plan to use the internet to track the progress they’re making with their resolutions, though this activity had more appeal among the younger population. Some 44% of those in Generations X and Y (ages 18-44) are likely to track progress online, compared with only 20% of those ages 45+ who plan to do so.
Getting Back on Track
In terms of resolutions, consumers are looking forward to 2010 as a year for getting back on track financially. Respondents’ top 2010 New Year’s resolutions: