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Otsing
Sep
23
Few Use E-readers, Most Non-users Will Stay that Way

Only 8% of Americans currently use an e-reader device. Of the 92% who do not use an e-reader, 80% say they are not likely to get one, with 12% saying they are likely and 8% not sure.

Breaking down likelihood responses further, 59% of those not using an e-reader are not at all likely to get one and 21% not very likely. Meanwhile, only 3% are very likely to get one and 9% are somewhat likely. This means resistance to e-readers by those who do not currently use them is even stronger than it appears at first glance.

E-reader Users Read, Purchase More Books
Not too surprisingly, users of e-readers generally report reading and purchasing more books in the past year than non-users. For example, only 1% of users have read no books in the past year, compared to 10% of non-users.

At the other end of the spectrum, 26% of users have read 21 or more books in the past year, compared to 19% of non-users. The greatest disparity between the two groups is the percentage who have read 11-20 books in the past year (36% of users and 19% of non-users).

Results from the question asking users and non-users how many books they have purchased in the past year are similar. Eight percent of users and 22% of non-users have purchased no books in the past year. The percentages of users who have purchased 21 or more books (20%) and 11-17 books (17%) are roughly double the percentages of non-users (11% for each range of books purchased).

Half of E-reader Users Say Reading Habits Unchanged
Virtually half of e-reader users (49%) say using an e-reader has not changed their e-reading habits. Roughly the same percentages say they read less (23%) and more (21%) than before. Four percent say they purchase more books but actually read them less.

These results indicate that in many cases, e-reader users were heavier readers than the general population before getting an e-reader.