NEW YORK: A range of advertisers are beginning to experiment with 3-D in the US, as they seek to find new ways of connecting with their target audience.

Samsung, the electronics giant, has started running three-dimensional cinema ads prior to showings of 3-D versions of How to Train Your Dragon and Monsters vs Aliens.

The company has developed two commercials, each with the tagline "Dedicated to wonder," as part of the first promotional campaign behind its 3-D television sets.

In one spot, a family is watching TV while marine wildlife swims out towards them, while the other demonstrates how these devices allow people to enjoy the cinematic experience on the small screen.