The median age of readers of consumer magazines, especially men, appears to be on the rise, having increased by more than three years between the spring of 2001 and spring 2009, writes MediaBuyerPlanner.

According to numbers from Mediamark Research & Intelligence, and crunched by MediaPost, the median age of readers of 90 leading consumer magazines has increased by an average of 3.1 years, while the age of the population at large has only increased by 2.1 years.

Folio reported in the fall of 2008 that the median age of magazine readers was 45.1 - up from 44.8 in 2007.

As the median age of magazine readers overall rises, advertising pages are plummeting. Ad pages for consumer magazines fell 26% in Q1 2009, according to the Publishers Information Bureau.