Inspired brains never sleep
Jan.
09
MTG ostab 100% LNT aktsiatest
Modern Times Group (MTG) teatas, et ostab Läti suuruselt teise kommertstelekanali Latvijas Neatkariga Televizija.
Jan.
09
Teleauditooriumi ülevaade detsembris 2011
Eesti vaadatuimateks telekanaliteks osutusid taaskord eestlaste seas Kanal 2 ja mitteeestlaste seas PBK.
Nov.
21
Telekanal CTC-International jõuab Eestisse
Vastavalt viieaastasele eksklusiivlepingule Venemaa juhtiva sõltumatu meediakompanii CTC Media-ga, jõuab telekanali CTC rahvusvaheline versioon Eestisse, Lätti ja Leetu.
Oct.
19
Reklaamid Tallinna linnaliinibussides
Linnaliinibussidesse on tasahilju taas ilmunud bussijuhi selja taga asuvad ekraanid, millel jooksevad reklaamiklipid.
May
13
May
11
Eesti meediareklaamiturg kasvab
Eesti meediareklaamituru maht I kvartal 2011 oli 16,3 miljonit eurot.
May
02
McCann Academy
McCann Worldgroupi Eesti esindajad reklaamiagentuur Age
McCann ja meediaagentuur Inspired Universal McCann korraldasid oma klientidele
kevadseminari McCann Academy
April
27
April
06
Dec.
22
Dec.
08
TV3 programmijuhiks saab Mikko Silvenoinen
Soome telekanali Nelonen programmijuht tuleb Eestisse
Dec.
04
Kanal 11 lahkub vabalevist
Kanal 11 kavatseb alates 3. jaanuarist 2011 lahkuda vabalevist
Dec.
03
Detsembri TV vaadatavus
Liider endiselt Kanal2
Nov.
11
Nov.
09
9 in 10 Young Adults Trust Advertising
Nine in 10 US adults 18-34 trust advertising at least sometimes, the highest trust level of any age group, according to results of a new Adweek Media/Harris Poll.
Nov.
08
Nov.
05
Oct.
28
Delfi iPhone apps
Delfi iPhone apps on Eestis esimesena valminud nutitelefoni omanikele toodetud rakendus
Oct.
26
Wave5 on ilmunud
Juba
viiendat korda kirjastas Universal McCann uurimuse sarjast Wave
Oct.
19
Marie Claire lõpetab ilmumise
Marie Claire viimane number Eestis ilmub detsembris.
Oct.
14
Top 10 Viral Videos September 2010
Humor was the overriding common theme among the list of the top 10 viral videos compiled by video content distributor goviral for September 2010.
Oct.
04
Raadio kuulatavus 2010 aasta suvel
Vikerraadio on endiselt kuulatavaim raadiojaam
Sept.
29
Indian papers pioneer talking adverts
Two Indian newspapers are claiming to have notched up a global first by running "talking ads".
Sept.
27
US papers offer new deal to advertisers
Several US newspapers are about to offer advertisers deals based on results.
Sept.
23
Current, Planned E-reader Usage Low
Low percentages of Americans currently use or plan to buy an e-reader, according to a new Harris Poll.
Sept.
14
Euro Commercial Broadcasting Revenues Rebound
A new study from the European Audivisual Observatory indicates that revenues at European's main commercial broadcasting groups are back to pre-recession levels
Sept.
03
Aug.
24
Aug.
05
TV vaadatavus juulis
Populaarseim telekanal taas Kanal2
Aug.
03
Social Media, Games, Email Dominate Web Time
Forty percent of US online time is spent on just three activities, social networking, playing games and emailing, according to new data from The Nielsen Company.
July
30
July
27
July
21
Internet overtakes newspapers for US advertising revenue
The internet is poised to overtake newspapers as the second largest U.S. advertising medium by revenue behind television.
July
19
July
15
Little Cannibalization between Email, SocNets
There is generally very little cannibalization that occurs between email, Facebook, and Twitter, according to a new study from digital marketing firms ExactTarget and CoTweet.
July
08
Kanal 2 erisaade
20.august kell 20:35
July
05
Consumer Digital Media Spend Grows Rapidly
Consumer spending on digital entertainment and media will grow at a much faster rate during the next five years than spending on non-digital entertainment and media
June
28
Mobile TV Revenues will Accelerate after 2012
Worldwide revenues from mobile TV services will begin accelerating in 2012, according to a new study from ABI Research.
Dramatic Growth Expected 2012-2015
June
24
5 Factors Push Email Past SocNets
Five key factors make email a more popular means of brand interaction than social networks, according to a new study from digital marketing firms ExactTarget and CoTweet.
June
23
5 Degrees of Twitter Separation
Almost all users on Twitter are within five steps of each other, according to recent data from social media consulting firm Sysomos.
June
21
5 Facts about digital life ? P5
A series of short posts with the latest facts about our digital economy and lives.
June
20
5 Facts about digital life ? P4
A series of short posts with the latest facts about our digital economy and lives.
June
18
5 Facts about digital life ? P3
A series of short posts with the latest facts about our digital economy and lives. U
June
16
5 Facts about digital life ? P2
A series of short posts with the latest facts about our digital economy and lives.
June
09
TV vaadatavus mai 2010
Mais vaatasid Eesti elanikud televiisorit keskmiselt 115 tundi
June
04
June
01
May
27
Facebook Ads Attracting Big Brands
Nature Valley, Lexus, Bose, KC Masterpiece, Sony, and Hardee's are just some of the brands that have been pitching offers on the social site's ad platform in the last week.
May
26
Eesti meediareklaamiturg I kvartal 2010
Eesti meediareklaamituru maht I kvartal 2010 218 miljonit krooni
May
25
US Web Usage Falls Back
Possibly due to improving spring weather, Americans generally engaged with the internet less in April 2010 than they did in March 2010, according to data from The Nielsen Company.
May
24
May
10
Top 10 Viral Videos ? April 2010
Athletic equipment company Nike dominated the top 10 viral videos selected by video-content distributor goviral for April 2010, landing three videos on the list.
Two of Nike?s videos were light and ...
May
03
US Ad Spending to Rise 3%
US ad spending will rise by 3%, including revenues from the Olympics and spending on elections, to $164.5 billion, according to Magna (via MediaPost).
April
20
TV Ad Revenues Drop 12%
Total US TV and online advertising revenues dropped 12% in 2009, although online revenues independently grew, according to research from The Yankee Group.
April
07
TV vaadatavus märts 2010
Aasta kolmandal kuul vaatas eestimaalane televiisorit keskmiselt 4 tundi ja 19 minutit
April
06
Advertisers start to enter the third dimension
NEW YORK: A range of advertisers are beginning to experiment with 3-D in the US, as they seek to find new ways of connecting with their target audience.
Samsung , the electronics giant, has ...
April
06
Korvpall TV6-s
G4S meistriliiga finaalseeria TV6 ekraanil
March
31
Ekspress Grupp emiteerib uued aktsiad
Ekspress Grupp emiteerib 9 miljonit uut aktsiat aktsiahinnaga 13,77 krooni.
March
30
Junk Food May be as Addictive as Cocaine
A study performed on rats - junk food may be as addictive as drugs like cocaine.
March
26
Eesti meediareklaamiturg langes ligi kolmandiku
2009 aasta maht 1,109 miljardit krooni
March
25
Venekeelne AK 3+ kanalil
Alates maist edastatakse venekeelset AK-d ka 3+ vaatajatele.
March
18
Marketing lessons from AC/DC
Know your niche.
March
17
Mobile Marketing Popularity Rapidly Grows
Mobile marketing is steadily progressing toward much greater significance, according to a new study from marketing technology provider Unica. One-Third of Marketers are Mobile When asked if ...
March
12
T-Mobile flashmob wins TV ad of year
Mobile phone commercial set in London railway station takes accolade at British Television Advertising AwardsT-Mobile's flashmob-style advert at London's Liverpool Street station won the TV ...
March
08
Google and Yahoo! Get Social
Google and Yahoo! are both continuing their pursuits to become competitive players in the social networking arena.
March
04
EAL liimeslehtede 2010 veebruar tiraazid
Eesti Ajalehtede Liidu liikmeslehtede 2010. aasta veebruarikuu keskmised ühekordsed tiraažid (tuhandetes) trükikodade andmetel
March
01
MTV Eesti pankrotis
Harju maakohtus kuulutati MTV EESTI pankrotis olevaks
Febr.
09
Top Brands Offer Value
Consumers are most interested in brands that offer value for the dollar, and not just low price, according to the Brand Keys 2010 Customer Loyalty Engagement Index. The Index, which tracks 518 brands ...
Febr.
08
Is Apple about to save print media?
A very familiar scenario could be about to play out. A decade ago the music industry was reeling from the sudden loss of revenue thanks to the likes of Napster and other peer-to-peer networks. Free ...
Febr.
05
EAL liikmeslehtede tiraazid jaanuaris 2010
Eesti Ajalehtede Liidu liikmeslehtede 2010. aasta jaanuarikuu keskmised ühekordsed tiraažid (tuhandetes) trükikodade andmetel
Febr.
04
TV vaadatavus jaanuaris 2010
Jaanuaris 2010 vaatasid Eesti elanikud televiisorit keskmiselt 4 tundi ja 43 minutit päevas.
Febr.
04
MAGNA Inflation Update
PRICING OUTLOOKS FOR 2010 AND 2011 : Europe
Jan.
26
Bargain-Hunting Consumers Choose Print Ads over Online
Age, gender and educational level all play a role in whether a consumer will more inclined to seek out bargains from online ads or print ads, according to a new Adweek Media/Harris Poll survey.
Jan.
24
Half of Americans Will Go Online to Fullfill New Year's Resolutions
The internet will play big role in many Americans efforts to fulfill their New Year's resolutions, according to a recent study by Performics. The research found that nearly half (48%) of ...
Jan.
21
Suurejooneline muusikashow taas TV3-s.
LAULUTÄHED TULEVAD TAAS!
Juba sel kevadel jõuab taas eetrisse suurejooneline muusikashow
Jan.
13
Mediabrands lansseeris facebook'is konto
Mediabrands, mis on katuseorganisatsiooniks kõikidele Interpublic grupi meediaagentuuridele, lansseeris facebook'is oma konto.
Jan.
13
Toomas Leito ostis Ekspressilt ajakirja
Toomas Leito omandas 6. jaanuaril Ekspress Grupilt ajakirja Lemmik väljaandmise õigused ja kohustused. Ajalehte Nelli Teataja välja andvale Leju & Ko OÜ-le läks üle ka Lemmiku ...
Jan.
12
Google Tests Click-to-call Charging in Mobile Ads
Advertisers will be billed for calls in the same way they are for clicks to an advertiser's site.
Jan.
07
TV6 lahkub vabalevist!
Alates 9.jaanuarist lahkub telekanal TV6 tasuta vabalevist
Jan.
07
TV vaadatavus detsembris
Detsembris 2009 vaatasid Eesti elanikud televiisorit keskmiselt 4 tundi ja 30 minutit päevas.
Dec.
24
The serious consumer
Russians are changing: with the arrival of the consumer economy in the 1990s we got serious about satisfying our material desires. But now we are just getting serious once again
Dec.
15
For Social Media, Asian Consumers Prefer Mobile
Young Asians prefer to access social networking sites via the handset rather than the PC
Dec.
11
US Ad Spend Slips 11.5% through Q3
US ad spending slipped 11.5%, or by $10.9 billion, to $83.4 billion through the first nine months of the year, according to Nielsen.
Dec.
07
Ad-Industry Optimism Reaches Two-Year High
Optimism among advertising executives has reached its highest point in two years, and more executives plan to increase their ad spending over the next twelve months than decrease it
Dec.
04
Linked Landing Pages Boost Lift 40%
Tying an online ad or piece of email marketing directly to a customized landing page that acknowledges the initial communication and has a specific call to action can improve lift by 40%, according ...
Dec.
02
2009 Online Holiday Sales Outlook: What Consumers Have in Store for Retailers
42% of U.S. consumers plan to spend less on holiday gifts in 2009
Dec.
01
College Students Spend 12 Hours/Day with Media
College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and spend an average of 12 hours each day engaged with some type of media,
Nov.
29
Newspaper Revenue Dives 28% in Q3; Online Falls 17%
Total newspaper advertising revenue dove 28% in Q309 compared with the same quarter in 2008
Nov.
26
Generation Gap Narrows: Parents, Kids See Eye-to-Eye on More Things
New cultural attitudes, the expanding role of technology and the current economic climate are narrowing the generation gap and drawing todays American families closer together.
Nov.
22
74% of Americans Still Read Newspapers
Despite the seemingly insurmountable challenges facing todays newspapers, nearly three-fourths of American adults still admit to reading either a print or online edition.
Nov.
21
Twitter Plans Premium Accounts By End of Year
Customers will pay for advanced features and analytics. Display and text ads unlikely, says founder Stone.
Nov.
20
Mobile Social Networking Grows; Top 10 SocNets
By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from their mobile devices
Nov.
19
Teadaanne MTV Networks Internationalilt
MTV Networks Baltic katkestab määramatuks ajaks kanalite programmi edastamise kolmes Balti riigis
Nov.
17
Online ad spend 'set to climb by more than 7% in 2010
Internet advertising spending poised to buck industry trend and climb by more than expected, report predicts. Online ad spend is set to buck the trend of the wider advertising recession in 2010 with ...
Nov.
16
Readers would pay for online news, study shows
Boost for Rupert Murdoch's plans to charge for online access?
Nov.
12
Mobile Ads Float Some Boats; Sink Others
Though the Mobile Marketing Association expects mobile ad spending to grow 27% to $2.1 billion in 2010, marketers who are testing the mobile waters must be extremely careful about who they target.
Nov.
11
Big brands strengthen presence on Twitter
Coca-Cola, Ford and Microsoft are among a number of major advertisers that have joined a new paid-for service, launched by CoTweet, that aims to help marketers manage their activities on Twitter, the ...
Nov.
10
Online Video Used by 84% of Marketers
An overwhelming majority (83.5%) of brand and agency marketers in a recent study say they currently are using some type of online video in their marketing efforts, and most expect their use of the ...
Nov.
09
Top Digital Marketing Trends for 2010: Flash, Crowdsourcing, Info-Art
As 2010 fast approaches, digital marketers are gearing up for yet another year of changes that will incorporate both the transformational and the incremental.
Nov.
08
Youngest Kids Watch More TV, Commercials
American children ages 2-5 now spend more than 32 hours each week watching TV, while older children between ages 6 and 11 - who generally attend school for longer hours - spend about 28 hours in ...
Nov.
05
Teleauditoorium oktoober 2009
Oktoobris 2009 vaatasid Eesti elanikud televiisorit keskmiselt 4 tundi ja 8 minutit päevas.
Nov.
04
Bottled water turns on sales
If bottled water sales are the ultimate barometer of economic health, then Britain appears to be on the brink of recovery, says a Mintel report published today.
Nov.
04
EAL liikmeslehtede tiraazid oktoober 2009
Eesti Ajalehtede Liidu liikmeslehtede 2009. aasta oktoobrikuu keskmised ühekordsed tiraažid (tuhandetes) trükikodade andmetel
Nov.
03
Top 10 Viral Videos - October 2009
Internet videos created to promote Volkswagen, Google, the 2016 Olympic Games and Diesel are high on the list of the top-10 viral and up-and-coming-viral campaigns selected by video-content ...
Nov.
02
Global adspend to fall 8,4%
Global adspend is expected to fall by 8.4% this year, based on a weighted average of recent predictions made by ad agencies, media companies and industry associations provided in Warc's ...
Oct.
27
Oct.
27
Google to Highlight Social Search Results
Google today launched an experimental 'social search' feature, which returns results created or endorsed by a user's online friends.
Oct.
26
US Wireless Users Send 4.1B Texts Daily
More than 740 billion text messages were sent in the US during the first half of 2009, a figure that breaks down to approximately 4.1 billion messages per day, according to findings ...
Oct.
23
Only 9% of SMBs Use Twitter for Marketing
More than three in 10 (32%) small-business advertisers plan to include social media in their marketing mix in the next 12 months by using a page on a social networking site such as Facebook, Linkedin ...
Oct.
19
Australian social media use doubles
Source: adnews The amount of time spent on social media sites has nearly doubled from around 800,000 hours per month in August 2008 to 1.6 million hours per month in June 2009. Online measurement ...
Oct.
16
Magna: 2009 to Be Only Down Year for Online Ads
Next five years will bring strong growth in online and mobile spending, IPG agency predicts.
Oct.
15
Digital Out-of-Home Reaches Two-Thirds of US Adults
More than four in 10 (42%) agency and brand marketers plan to increase their digital out-of-home (DOOH) advertising spending through 2009 and the first half of 2010, according to a forecast and ...
Oct.
12
Coupons Drive More Purchases
The use of coupon websites among Americans is on the rise, especially among the highest education and income brackets, according to a survey by coupon aggregator RetailMeNot.com, which found that ...
Oct.
08
Q209 Email Open Rates Average 22%
The average second-quarter email open rate across 16 industries now stands at 22.2%, and has increased for the fourth quarter in a row, according to Epsilon
Oct.
08
Teleauditoorium september 2009
Septembris 2009 vaatasid Eesti elanikud televiisorit keskmiselt 3 tundi ja 38 minutit päevas.
Oct.
07
Google to Simplify Ads for Local Business
Local Listing Ads will present local businesses with a text ad for a flat fee. Jury's out on whether it will compete with AdWords.
Oct.
06
The 5 Most Popular Types of (PR) Tweets
Joe Ciarallo at PRNewser has put together a list of the 5 most popular types of PR Tweets.
Oct.
05
Oct.
03
Global Ad Spend Decline Slows in Q209
The decline in global ad spending appears to have bottomed out in Q209, with the rate of decline in spending slowing from the previous three months, according to Nielsen Global AdView, ...
Oct.
01
Social Media Drives Increased Email Use
Despite an initial hypothesis that increased time on social networks might be taking Americans away from their email,
Sept.
30
This is not a game.
You’re sitting in front of your computer and someone knocks at the door. They’ve got a pizza that you haven’t ordered but after some discussion you take it anyway...
Sept.
30
Tartu Ekspress alustab taas ilmumist
Tänavu augustis pankroti tõttu ilmumise lõpetanud tasuta nädalaleht Tartu Ekspress alustab oktoobrist uut elu. Samaks jääb tiraaž (20 000) ja levikohad (Tartu ja lähiümbruse ...
Sept.
30
Media Usage Study: Online & Radio Up; TV Still Most Credible
Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to a media use and credibility survey ...
Sept.
29
Twitter users more engaged with brands
Consumers who regularly use Twitter , the microblogging service, are more likely to engage with brands on the web than members of other social networking sites, a new study from Interpret , ...
Sept.
29
Fox Life esitleb - "FlashForward"
16. oktoobril esilinastub Fox Life kanalil uus sari "FlashForward" (eesti k. "Meenutades tulevikku"), mille esilinastus oli 24. septembril USAs
Sept.
28
End of the line for advertising?
From David James in BRW Magazine 3-9 September 2009 Managers rely heavily on advertising to make sales – but what if advertising fails to keep up with audiences. A research note written in July by ...
Sept.
25
Sept.
25
Sept.
25
Sept.
24
Top 10 Viral Videos - August 2009
Viral videos from UK companies Bensons for Beds and Johnnie Walker, and international electronics giant Sony topped the list of the 10 viral campaigns and videos selected by video-content distributor ...
Sept.
23
McCann Erickson on 2009 aasta parim võrkagentuur!
Euroopa Kommunikatsiooni Agentuuride Ühendus (EACA) valis oma traditsioonilisel aasta suurüritusel Erickson McCanni parimaks võrkagentuuriks, lisaks omistati neile festivali Grand Prix. Brett ...
Sept.
22
McDonald's "most hated" brand in UK
McDonald's, the first food restaurant chain, is the most "hated" brand among British consumers, according to a survey by FreshMinds, the research firm, and Marketing Magazine, the ...
Sept.
21
TV shows need the power of a viral marketing campaign
FlashForward, Five's new US drama, demonstrates the impact of a viral marketing campaign for a TV showWhat's the one thing no new TV show can afford to be without? Not, as you may expect, a ...
Sept.
20
7 new marketing rules for the recovery economy
So its a year since the big crash of 2008. For many businesses its been a year of pain, staff cut-backs, revised budgets and knife-edge survival. Last year, as it became apparent that the economy was ...
Sept.
19
U.K. Opens the Floodgates for Product Placement on TV Shows
U.K. broadcasters have been handed a lifeline by new culture secretary Ben Bradshaw, who has allowed commercial product placement on British TV for the first time, drawing strong reactions from all ...
Sept.
18
European Digital Stats: 56% of Population Uses Internet
More than half of all Europeans regularly use the internet and the majority of them surf via high-speed connections, according to a report on digital competitiveness compiled by the European ...
Sept.
17
Millennials Highly Receptive to Permission-Based Email
Members of the Millennial generation around the world are more digitally connected and more willing to receive permission-based email messages than other segments of the population.
Sept.
16
On the other hand: advertising awards
LONDON/WASHINGTON:
Award ceremonies are a prominent feature of the contemporary
advertising industry landscape, but the pursuit of such honours can
cause agencies to lose sight of the most important ...
Sept.
14
Eesti meediaturu 2009. I poolaasta
Eesti meediaturu 2009. I poolaasta käive ulatus 586 miljoni kroonini
Sept.
14
Unilever turns to "crowdsourcing"
LONDON: Unilever , the consumer goods giant, will use "crowdsourcing" to generate new TV and print ads for Peperami , its meat snack range, in the UK, rather than working with an ad ...
Sept.
13
Twitter Expands Rules to Allow Ads
Twitter, the fast-growing microblogging site now seeking ways to make money, expanded its terms for users on Thursday to allow advertisers to reach the Internet site's more than 45 million ...
Sept.
11
Desperate Housewives to Blur the Ad Lines with Spin-off
ABC's Desperate Housewives is still on the air, and in order to remain that way the show's writers have created an integrated ad campaign that will tie in the feel and drama of the program ...
Sept.
09
Nestlé boosts marketing budget
VEVEY, Switzerland: Nestlé ,
the world's biggest food manufacturer, is planning to increase its
marketing expenditure in anticipation of the end of the financial
crisis, ...
Sept.
07
Sept.
07
Microsoft under pressure in China
BEIJING: Microsoft , the IT giant, is seeing the online stranglehold previously enjoyed by its Internet Explorer platform in China gradually erode under pressure from a number of domestic rivals, ...
Sept.
06
Celeb Weeklies Hardest Hit for Single-Copy Sales
With newsstand sales challenged across the board, young celeb weeklies that rely heavily on single-copy buyers are taking the brunt of the hit, the Audit Bureau of Circulations’ newly released ...
Sept.
05
Social Net Branding 'Miss'-guided?
Although marketers have made major inroads in reaching online audiences, their efforts have gained little traction with female consumers, according to new research.
Sept.
04
Mobile Video Audience Grows 70% in Q209
The average American now watches an all-time high of more than 141 minutes of TV per month, and mobile and online video consumption are up significantly in the second quarter of 2009.
Sept.
04
EAL liikmeslehtede 2009. aasta augusti keskmised ühekordsed tiraažid
Eesti Ajalehtede Liidu liikmeslehtede 2009. aasta augusti keskmised ühekordsed tiraažid
Sept.
03
TV3 uus tegevjuht on Priit Leito
Priit Leito asub ametisse Modern Times Group Eesti ettevõtete TV3 AS ja Mediainvest Holding AS tegevjuhina. Nimetatud ettevõtete alla kuuluvad brändid TV3, TV6, 3+, Star FM ja Power Hit Radio
Sept.
02
Mercedes-Benz targets China
BEIJING: Mercedes-Benz ,
the auto manufacturer, is increasing its focus on China, where consumer
spending habits, particularly in the luxury sector, have proved more
immune to the economic downturn ...
Sept.
02
AS Maaleht liitub Eesti Ekspressi Kirjastuse AS-ga
AS Maaleht ja Eesti Ekspressi Kirjastuse AS ühendatakse alates 01.oktoobrist 2009 ning äriühingu uueks nimeks saab AS Eesti Ajalehed.
Aug.
31
Wikipedia Goes Offline to Help Rural Students in Peru
Internet access is still considered a rare privilege in some developing
countries of Latin America. However, the lack of available technology
is nowadays often mistaken for a failure in education or ...
Aug.
29
Consumer Confidence Reflects Brighter Future
Following two straight months of decline, the Conference Board Consumer Confidence Index regained lost ground in August 2009, driven by an optimistic consumer future outlook.
Aug.
27
Women's Makeup, Hair Habits Unchanged by Economy
While 40% of women in the US have changed the makeup shades they purchase in an attempt to be more 'natural' during the current recession, nine in 10 report no change in their use of ...
Aug.
26
Unilever looks to low-carbon ice cream
LONDON: R & D brains at Unilever have joined forces with scientists at Cambridge University to devise the world's first ambient ice cream.
Aug.
24
British Media Companies Slightly More Optimistic about 2H 09
Nearly 30% of British tech, media and telecom firms are more confident or slightly more confident about next quarter than about the current quarter, according to a new study.
Aug.
22
Watch Out, EBay! Here Comes Alibaba
Chinese E-Commerce Giant Launches a Global Marketing Campaign, Starting in the US.
Aug.
21
Toyota Now Planting Flowers, Fixing Roads in Broke California
Toyota's latest iteration of the 2010 Prius campaign looks like a pile-up of Rose Bowl float, highway beautification and eco-vertising.
Aug.
20
British Media Firms Showing More Confidence on Economy
Survey finds nearly 30% of technology, media and telecoms companies are 'slightly or more confident' about next quarter.
Aug.
19
Conversations key to using mobile
LONDON: Mobile advertising will be transformed by 2020, when brands
will be required to produce content that consumers will "seek out", and
engage in continuous conversations with their ...
Aug.
17
Brands must adapt to "new normal"
BRENTONVILLE, Arkansas: Brands need to adapt to a "new normal" where
consumers are spending less, saving more and "shopping smarter",
according to Mike Duke , president/ceo of ...
Aug.
15
Usage of Mobile Devices Still Growing Briskly
With so many Americans already in the ranks of Internet users, there's now little change from year to year in the percentage of the population that's wired.
Aug.
14
Aug.
13
New OPA Study Knocks Ad Networks
Online ad networks are virtually useless when it comes to influencing purchase intent, and are poor vehicles for brand advertising overall, according to a new research report issued by Online ...
Aug.
12
US media giants lured onto iPhone
NEW YORK: A number of major players in the US media industry are seeking to increase their presence on Apple's iPhone , despite the fact an obvious way to drive revenues through this medium ...
Aug.
12
Tantsud tähtedega jõuab ekraanile alles järgmisel aastal
Eesti vaadatuimat telesaadet «Tantsud tähtedega» sel sügisel Kanal 2 ekraanil ei näe, saade naaseb eetrisse 2010. aastal.
Aug.
10
Men Ogle Women; Women Ogle Clothes
Men will spend almost one year of their lives ogling women, while women will spend nearly the same amount of time deciding what clothes to wear on various occasions, according to several recent ...
Aug.
07
Pre-School Moms Less Likely to Cut Back-to-School Spending
Moms of kids with younger children are significantly less likely than moms with older children to reduce their back-to-school spending this year, but most moms in both groups will still be using ...
Aug.
05
Yahoo and Microsoft confirm 10-year search ads deal
Internet pioneers hopes deal will save hundreds of millions dollars as well as generating new revenueYahoo and Microsoft have confirmed a 10-year global search advertising deal that the beleaguered ...
Aug.
04
Nickelodeon: That's That for the Splat
The years of goodwill wrought from shows like Double Dare and You Can't Do That on Television have likely been squandered (along with our fond memories) thanks to Nickelodeon's new logo, ...
Aug.
03
JCDecaux plots international expansion
PARIS: JCDecaux ,
the world's second-largest outdoor advertising company, has indicated
its interest in bucking the economic malaise and making acquisitions in
both America and emerging ...
Aug.
01
How's the Search Giant Doing Overseas? Very Well, Thanks
Microsoft and Yahoo's newly forged search deal is about breaking Google's dominance , which is pretty overwhelming in the U.S. by any measure: queries, clicks or ad revenue.
July
31
Nielsen: Marketer Gravy Train to Derail by 2020
A graying population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US and will require that marketers of the future reach a ...
July
30
Global Consumer Confidence Rises
Global consumer confidence levels have improved over the last three months, with India, Indonesia and China among the nations where optimism is at its highest, new figures from the Nielsen Company ...
July
29
Forrester: Has Web Use Reached a Plateau?
The heady days of steep upticks in Internet use appear to be over.
July
27
Amazon Charts Course Toward E-Book Advertising
Books are among the last bastions of ad-free content. But they won't be so forever if Amazon has its way.
July
25
Social Notworking Costs Firms 1.5% of Productivity
Companies that allow their workers to access to Facebook during business hours lose an average of 1.5% in total employee productivity, according to a study by Nucleus Research.
July
24
Majority of US Consumers Peeved by Internet Ads
At the same time as many internet advertisers are ramping up their web advertising efforts, the majority of US consumers say they are very frustrated by many common types of internet ads, according ...
July
22
Study: Mobile Media Soars, Marketers Must Adapt
One out of every seven minutes of media consumption today takes place via mobile devices, according to new research from IPG's Universal McCann and AOL.
July
21
Survey: Consumers Don't Hate Ads
They may not quite be grateful for advertising. But consumers realize it pays the bills for much of the content they enjoy -- and, for that matter, that it helps the economy to function. Those are ...
July
20
Coca Cola Overcomes "Creative Bancrupcty"
Coca Cola has transformed its approach to creativity in the last few years, helping the soft drinks giant overcome its previous "bankruptcy" in this area, according to ...
July
18
Fashion Titles' Fall Issues Looking Thin
Is 20 percent down the new up? Fashion/beauty magazines were in the process of closing their usually brick-like September issues this week, and not surprising given the state of the economy, the ...
July
16
Study: More Than 70% of Adults Read Newspaper Inserts
Nearly 60 percent of adults say that they use newspapers to help plan shopping or purchasing decisions, according to early data from a new survey.
July
15
Engagement marketing wins in 2009
This week’s BRW magazine has another perceptive column by Neil Shoebridge, this time regarding the recent Cannes Advertising Festival awards.
July
14
SocNet Ad Spend to Hit Stride in 2010
Paid advertising on online social networks is expected to drop 3% in 2009, to $1.1 billion, but is expected to rebound next year and begin to emerge from the experimental phase, rising 13.2% - to $ ...
July
13
Traditional media adspend falls
Global adspend across
TV, print and radio declined by 7,2% in the first quarter of this year on an
annual basis, Nielsen’s latest Global AdView Pulse report says. ...
July
10
TV Junk-Food Ads Trigger Automatic Eating?
Children and adults who watch TV food ads, especially those for unhealthy products, are more likely to snack on foods at hand, and are potentially at higher risk of becoming obese, according to a ...
July
09
Kids' Online Time Jumps 63% in 5 Years
The number of children between ages two and 11 who go online totaled nearly 16 million in May 2009 and comprised 9.5% of the active internet-using universe in the US. There also has been a 63% ...
July
08
Magazine Closings Accelerate in Q2 2009
A total of 187 new American and Canadian magazines have launched so far this year, but a much larger number - 279 titles - have shuttered operations, a trend which has accelerated in Q209, according ...
July
07
Top 20 Countries for SocNet Engagement
Of the 1.1 billion people ages 15+ worldwide who accessed the internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month, a ...
July
05
European Media Planners Look Online
Some 79% of media planners in Europe intend to increase their online spending in 2009, but will direct their web budgets into a variety of different areas, a new study conducted in 14 countries has ...
July
04
Microsoft drops vomiting ad after complaints
After a wave of complaints from customers, Microsoft has dropped a controversial online ad for its Internet Explorer web browser that featured a vomiting woman.
July
03
EALL tiraazid juuni 2009
Eesti Ajalehtede Liidu liikmeslehtede 2009. aasta juunikuu keskmised ühekordsed tiraažid (tuhandetes) trükikodade andmetel
July
03
Delfi kahjum oli mullu 36 miljonit krooni
Uudisteportaal Delfi sai eelmisel aastal 36 miljonit krooni kahjumit, aasta varem oli kahjum kümme miljonit.
July
02
Barack Obama campaign claims two top prizes at Cannes Lion ad awards
Barack Obama election work hailed for mix of new media, community and TV advertising at Cannes Lions awardsThe campaign that drove Barack Obama to victory in the US presidential election has claimed ...
July
01
Mobile Phones Beat PCs for Young Women
The mobile phone appears to be displacing the PC among US women in terms of usage - especially in the 12-24 age group, according to research from SRG, which found that young women spend twice as much ...
June
30
The Three Who Died: Michael Jackson, Farrah Fawcett, Ed McMahon
Yesterday began the deaths of three major figures, each of whom played a part in the advertising world throughout their careers. The latest and maybe most relevant is Michael Jackson, who reportedly ...
June
29
Mobile Adspend Set to Grow
Mobile adspend will increase its share of global advertising expenditure to at least 5% in the next five years, and could even double that total over this period, according to Scott Howe, ...
June
28
Twitter is Fastest-growing "Web Brand"
Twitter, the microblogging service, was the fastest-growing "web brand" in the US in May 2009, when its user base increased in size by over 1,000% on an annual basis, figures ...
June
26
June
25
Coca-Cola looks to social media
ATLANTA: Coca-Cola ,
the soft drinks giant, plans to increase its use of social media around
the world, as it seeks to put consumers "at the heart" of its business,
according to Jonathan ...
June
25
Microsoft's Steve Ballmer: Traditional media will not bounce back
Global advertising economy has been permanently "reset" at a lower level, says Microsoft chief executiveSteve Ballmer, the Microsoft chief executive, said today that the global advertising ...
June
24
Google Opens Up Digital-Education Portal
With Agencyland, Search Giant Hoping Shops Will Be Hot for Teacher
June
23
June
22
Twitter is fastest-growing "web brand"
NEW YORK: Twitter , the microblogging service, was the
fastest-growing "web brand" in the US in May 2009, when its user base
increased in size by over 1,000% on an annual basis, figures ...
June
21
June
20
June
19
Computers Keep Two-Thirds of Couch Potatoes Company
Normal
0
false
false
false
EN-US
X-NONE
X-NONE
...
June
17
Eesti kolmas Superstaar valitakse juba sel aastal
Sügisel ekraanile jõudvasarja „Eesti otsib superstaari“ võitja selgub detsembrikuus. Tänu teleprojektile saab tuule tiibadesse juba kolmas andekas laulja.
June
16
Britain's Got Talent's Piers Morgan strips to sell Burger King perfume
Burger King to sell
June
15
Where Everybody Knows Your Name
This is your blog, and it's pretty great when it's thumping away on all 8 cylinders. It has its ups and downs, but there's one thing that never changes, which many of you take issue ...
June
14
US Ad Spend Plunges 14.2%; Only Online Posts Growth
Total measured advertising expenditures in the first quarter of 2009 plunged 14.2% vs. a year ago, to $30.18 billion, according to data released today by TNS Media Intelligence.
June
14
USA läks täielikult üle digi-TV-le
Ühendriikide kõik telejaamad on lülitunud analoogsignaali edastamisest ümber digitaalsele; signaalita majapidamiste arv on märkimisväärselt vähenenud, teatas riiklik sidekomisjon (FCC) ...
June
13
Advertiser just says no to bus drug campaign
Do nice people take drugs and, if they do, should we know about it? That is the debate that has been prompted by the cancellation of an ad campaign that has been running on the side of London buses ...
June
12
TNS: Spending on Display Ads Rose in Q1
Estimate is more upbeat than IAB numbers released earlier this week.
June
11
Advertising: Does it pay to put your money where your mouth is?
If you want to demonstrate that something is effective, there is arguably only one way to do it. By using it. So what do you do when you want to promote the wonders of television advertising? Put out ...
June
10
Mobile Marketing to Jump 26% in 2009
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%, reports MediaBuyerPlanner.
June
09
98% of "Green" Product Labels Potentially Misleading
A whopping 98% of products that are advertised, labeled or packaged as "green" are not telling the complete truth about their environmental friendliness and are potentially misleading ...
June
08
Now is the time to innovate or die
How do you see the current economy? Do the tumultuous ructions in the media and advertising industries intimidate you or excite you? In the agency world there currently seems to be two camps; those ...
June
07
Lotto Spending Becomes Latest Recession Casualty
Despite dreams of "hitting the big one" and rising above the current economic crisis with a lucky Powerball payout, 46% of American lottery players report they are now cutting back on their ...
June
06
Depressed Women Shop & Spend More
Women are inclined to spend more money during times of crisis and when they are depressed than they spend during stable times in their lives, according to a recent study from the UK?s University of ...
June
05
Microsoft Uses Display, Search, and Social to Push Bing
A branding campaign focuses on travel, shopping, health, and local to woo users to the new search engine.
June
03
EAL liikmeslehtede 2009.aasta mai tiraazid
Eesti Ajalehtede Liidu liikmeslehtede 2009. aasta maikuu keskmised ühekordsed tiraažid (tuhandetes) trükikodade andmetel
June
02
Top 10 Email Catchwords: News, Parties & Free Stuff
Marketers hoping to break through mailbox clutter and reach potential consumers with promotional emails most often use the words "news", "party" and "free" in their ...
May
28
US Mobile Internet Access Up 36%; Still Dwarfed by China
Mobile internet access increased by 36% in the US last year, but the number of Americans (18 million, ages 13+) who connect to the mobile web is still relatively low compared with the 100 million ...
May
28
Average Age of Magazine Readers Rises
The median age of readers of consumer magazines, especially men, appears to be on the rise, having increased by more than three years between the spring of 2001 and spring 2009, writes ...
May
26
Best, Worst & Future Email List-Growth Tactics
The most effective email list-growth tactics for marketers are on-site registration and capturing information through inbound call centers, while the least effective tactics are outbound call-center ...
May
25
When sex is the strategy | Lucy Barrett on advertising
Provocative or controversial advertising can get your brand noticed, but it is not without risks.
May
22
80% of Recession Shoppers Want Companies with "Human Face"
Quality and overall value, rather than price, are the driving forces behind consumer purchase decisions in the current economy...
May
22
Online Brand Fraud Rises; Marketers Struggle to Quantify
Top marketers are reporting increasing levels of brand fraud during the recession, especially online, but they are struggling with how to quantify it and many feel powerless to act on it even if they ...
May
22
Lemmiklaulusaate finaalis on tervelt neli Rein Rannapi laulu
Finaalis kõlavatest lauludest neli kuulub Rein Rannapi loomingu paremiku hulka: „Rahu“, „Eesti muld ja Eesti süda“, „Nii vaikseks kõik on jäänud“ ja „Raagus sõnad“.
May
21
26% of Mobile Users Text While Driving
Despite an increasing number of state bans on driving while texting (DWT) and numerous reports of texting-related accidents, more than one-fourth (26%) of US mobile-phone users send and/or receive ...
May
14
April Web Stats: Fewer Domains, More Page Time, Longer Video Viewing
In April 2009, the average online American had 61 internet sessions, visited 108 domains, surfed 2,443 web pages and stayed on each page approximately 57 seconds, according to (pdf) monthly internet ...
May
14
Online Spending Shows Recession Resilience
Three-fifths of online consumers say they will spend equal (41%) or more (19%) money shopping online in the next 60 days than they did at this time last year, according to an April study from ...
May
14
Ad revenue now 'bumping along the bottom', says Johnston Press's John Fry
Decline has stabilised but recovery not likely until next year, says John Fry, chief of regional newspaper group Johnston PressJohn Fry, chief executive of the regional newspaper publisher Johnston ...
May
14
Tit for Tat: Apple Pokes Microsoft
The game Microsoft and Apple are playing will apparently never end. In response to Microsoft's latest gaggle of spots, called "laptop hunters", Apple has "Elimination." In ...
May
13
Tiny Penis? ANA is on Your Side
There's a bit of hullabaloo about a recent proposal by Congressman Jim Moran (D-VA) who says erectile dysfunction ads are friggin' indecent and should be relegated to post 10 p.m. ad ...
May
13
KFC CEO Apologizes for Last Week's Screw Up, Offers Raincheck
Roger Eaton is the CEO of KFC aka Kentucky Fried Chicken aka Kentucky Grilled Chicken aka the fast food place that made the same mistake as Popeyes.
Last week Oprah Winfrey gave away a bunch of ...
May
13
Organic Product Sales Rise 17% in 2008
US sales of both food and non-food organic products reached $24.6 billion by the end of 2008, a significant 17.1% increase over 2007 sales despite tough economic times, according to the Organic Trade ...
May
13
MediaCom chief declares full service agencies dead
From Helen Schuller, Adnews
The advertising industry has become too complicated to ever go back to a full service agency model, said MediaCom chief Anne Parsons today (12 May).
?[A full service model]
May
12
Google launches first TV adverts
Web giant Google rolls out first ad campaign on US networks to promote web browser ChromeGoogle has launched its first television advertising campaign across a range of US networks.The company's ...
May
12
Web-to-TV Will Penetrate 24M Homes by 2013
The number of US broadband households accessing web-to-TV content will leap to 24 million - and generate $2.9 billion in revenue from streaming services by 2013 -
May
12
Microsoft Office 2010 Teaser Trailer
Bigger. Faster. Lamer. Here's a trailer for Microsoft Office 2010. You know, from the same people who brought you Office 2003 and 2007. Wait, we've used those, and we're not really ...
May
12
Women Use Blogs for Info, SocNets to Connect
Women are nearly twice as likely to use blogs than social networking sites as a source of information (64%), advice and recommendations (43%),
May
12
JCDecaux and BAA agree to end
Airport operator BAA and outdoor ad firm JCDecaux end deal ahead of sales ordered by Competition CommissionThe French outdoor advertising company JCDecaux and BAA have jointly agreed to terminate a
May
12
I Have a Bad Case of Diarrhea
I don't know where all these videos are coming from lately but I am a better person for having seen all of them. First it was the high blood pressure, then RubberDuckZilla, and now I have a bad ...
May
10
Google Creeps Toward 73% of US Searches in April
Google accounted for 72.74% of all US searches conducted in the four weeks ending April 25, 2009, according to search-engine share data from Hitwise. This share is up 7% from 67.93% last April, and ...
May
10
Marks & Spencer support advertising's latest buzz word: sorry
Sorry, Elton John sang, seems to be the hardest word. But no longer for advertisers. In the last few days Marks & Spencer and the London Evening Standard have decided that large advertising ...
May
09
Guardian Viral Video Chart: Awesome beatboxing and classy ladies in the top brand videos
We're dipping our toe in the top 20 most blogged-about brand viral videos this week, and it reads like a pretty darn reliable how-to guide in building some of that elusive online buzz that ...
May
08
The Race Problem: Multicultural Death Traps
We've made a few observations about the conversations going on in private on the subject of race in the business. I want to talk about them here but for no other reason that to learn what ...
May
08
One Show Main Event Winners
I've gotta run so I'm just posting this as is:
The 34th Annual One Show announced the winners of the Gold, Silver and Bronze Pencils at the Frederick P. Rose Hall at Jazz at Lincoln ...
May
08
Video advertising measurement open standard finally in sight
It's taken a while, but broadcasters, online publishers and advertisers could be close to agreeing a standardised system to measure online video viewing. The Broadband Measurement Working Group, ...
May
08
Razorfish: Dead Soldiers
We got a tip about some layoffs at Razorfish and were really surprised to learn that there were actually more people let go than we'd heard about. The agency wants to set the record straight. ...
May
08
Convergence + The Future = Voltron
I was talking to a friend last night about the biz and despite the jack and cokes that were flowing through me I think we made some rational statements about the future, specifically how screwed up ...
May
08
Alex Bogusky o Receive Honorary Degree
Thanks to the person who forwarded us this little article about Colorado University at Boulder's upcoming graduation commencement (May 8th, put it in your calendar!), where CP+B's ...
May
08
Top 100 Social Brands: iPhone Ranks #1
The iPhone reigns as the #1 most social brand, outscoring its innovator and parent, Apple, which ranks at #3, according to social media marketer Vitrue, which has compiled its first-ever ranking of ...
May
07
US Ad Spend Down 9.2% in Q4
Total advertising expenditures declined 4.1% in 2008 to $141.7 billion as compared with 2007, and ad spending during Q408 plunged 9.2% vs. the same period in 2007, according to data released today by ...
May
07
Star Trek, Burger King; Just Watch
Star Trek debuts tomorrow and yeah this nerd-o will be among the first in line. If there's a Burger King nearby, I may have to hop in there for one of these hot collector's glasses — ...
May
07
Don't F*CK with KFC Customers: The Kentucky Grilled Chicken + Oprah Pseudo Fallout
Kentucky Grilled Chickenby lrandazzo
Wow the chicken is maybe the most divisive animal in America today, no? Not a month after the Popeye's fiasco "The Popeye's Payday Pseudo ...
May
07
'Drugs' email banned by ad watchdog
Email marketing campaign for British film Shifty telling recipient they were being investigated by police is banned by ASAAn email marketing campaign for the British film Shifty that encouraged ...
May
06
TV Revs to Decline 21% in 2 Years; ?Transformation? is Only Hope
After six years of hovering between $20 billion and $22 billion, 2009 TV industry revenue will take a dramatic fall below the $20 billion mark starting this year, reports MediaBuyerPlanner.
TV ...
May
06
TV Still Most Effective for Brands Targeting Youth
Television remains the most effective medium for reaching today?s youth, and it also is most efficient for introducing young people to brands and helping to shape their decisions about purchasing, ...
May
06
BaAd Placement
Via Failblog
More: "Bad Ad Placement"
May
06
Advertising boss: Print will struggle to recover after recession
Maurice Levy, chairman of ad giant Publicis Groupe, says traditional model for publishing industry is 'broken'Maurice Levy, chairman and chief executive of the world's fourth-largest ...
May
05
Half of Mobile Gamers Play at Work
Despite many companies? efforts to clamp down on employees playing video games on company time, a study from PopCap Games finds that half of AT&T Wireless customers who play games on their ...
May
05
And the (Design) Pencil Goes to...
Last night was the One Show Design award gala/opening night of Creative Week and damn we hear things got — well some awards were given. Let's just be honest; award shows though great and ...
May
05
Ty Montague Named Chairman of ANDYs
Ty Montague, co-prez and CCO of JWT North America, has been named Chairman of the ANDYs.
Said Gina Grillo, executive director of The ADVERTISING Club, which produces the International ANDY ...
May
04
B2B Media Revenue Falls; Online Offsets Some Print Losses
Business-to-business (B2B) media company revenue declined 2.2% in 2008 vs. 2007, but revenue growth in online, live events, and data products helped offset revenue declines for magazines, according ...
May
04
This Week's Illegal Ad is Hawt and The Sideboob Makes it NSFW
Update: I'm being told that since there is nipple shown, the sideboob thing is somewhat off and it's technically a full breast. Apologies.
Whatever happened to Ms. Provocateur, that ...
May
04
Fla. TV Station Accuses Nielsen for Ratings Shortfall, Financial Loss
A Florida TV station is pissed, miffed, flabbergasted by their recent loss in advertising dollars and blames the whole scenario on Nielsen. See, Nielsen used to pay people to write down what they ...
May
04
Continued Growth Expected for Video Ads
Interactive ad agencies are confident that the video advertising category will continue to perform, despite a challenging economy and an increased focus on performance advertising, according to a ...
April
30
Don't F*CK with Popeye's Customers: The Popeye's Payday Pseudo Fallout
OK so in the first video people are pissed because a local Popeye's franchise in Minnesota (and also the only Popeye's in the state) wasn't honoring the company's advertised 8 ...
April
29
US Beats UK in Bid to Promote London Olympics
WPP has lost the bid to promote the 2012 Olympics because the company "was unwilling to split the tender for marketing from the tender for market research, which is being awarded ...
April
29
WebMediaBrands Picks Up Brands of the World
WebMediaBrands, the company that owns mediabistro.com (which operates AgencySpy) announced the acquisition of Brands of the World, the most comprehensive resource and one of the most visited Websites ...
April
29
Still-Low Consumer Confidence Improves Significantly
The Conference Board?s Consumer Confidence Index significantly increased from 26.9 in March 2009 to 39.2 in April 2009, in large part because of more optimism for business conditions. The Index hit ...
April
28
Online Catalogs Account for 87% of Total; Print-Only Declining
The number of print catalogs with online editions now stands at 8,894, up from 8,675 at the same time in 2008, according to data from the 2009 National Directory of Catalogs, which was released this ...
April
28
Digital Advertising Braces the Storm
The recession has hit digital marketing with a light touch - at least compared with the rest of the ad industry, according to a report by The Society of Digital Agencies (via Adweek), which states ...
April
28
Woody Allen wins early round in advertising court battle, reports say
Woody Allen, suing American Apparel for $10m over unauthorised use of his image, will not have to prove ads 'sleazy'The director Woody Allen has reportedly won a legal round in his battle ...
April
28
Honda Lets it Shine
Honda Insight - Let It Shine from Honda on Vimeo.
Running up to tape The Week in Advertising. Enjoy this new Honda spot in the meantime. To get the whole effect, click here.
More: ...
April
27
Newspaper Circulation Skids 7% for Six Months Ended Mar. 31
More bad news from newspapers: for the six months ended March 31, 2009, the largest dailies are losing subscribers at a record pace, with circulation down 7% compared with the same period in March ...
April
27
Newspaper Circulation Skids 7% for 6 Months Ended Mar. 31
More bad news from newspapers: for the six months ended March 31, 2009, the largest dailies are losing subscribers at a record pace, with circulation down 7% compared with the same period in March ...
April
27
Media Monkey: Should Samsung feel sheepish?
The animal welfare group Peta is pursuing Samsung over a viral video featuring a flock of sheep covered with LED lights being herded into an array of clever patterns on a Welsh hillside. Peta has ...
April
27
Hunter Advantage kicks off
Newcastle and the Hunter Valley will be promoted to the nation as an ideal place to do business following the launch of the Hunter Advantage initiative last week. Here is how The Herald newspaper ...
April
27
Media industry news
PRFreebies with biteLast week a journalist from the Australian daily the Standard, in Warrnambool, Victoria, was alerted to the news that a live shark had just been left on the doorstep of his ...
April
26
Life is beautiful
This has nothing to do with media except to demonstrate how well the internet can be used to spread a message. Plus I just like this clip from Stephen Niebauer which I came across on the Only Dead ...
April
24
Your Illegal Ad: Heineken Walk-in Fridge Follow Up
Get it, walkin? Click continued to see one that's a little more, how you say, fun. via More: Illegal Ads continued... Comments (View) New Career Opportunities Daily: The best jobs in media
April
24
The Daily Beast Advertises
And thank whoever that they didn't throw any banners on the site. We're speaking of course of Barry Diller and Tina Brown's news aggregation site, The Daily Beast. The site's ...
April
23
Gameboy Turns 20, and an Awesome Ad
Man do I feel old. Nintendo's Gameboy did a lot for me as a kid — saving me from countless road-trips, visits to grandma's house and the occasional confessional stop. At the time of ...
April
22
Online Banking Customers Increase Despite Recession
Consumers wanting to keep closer tabs on their personal finances, and aggressive moves by banks to acquire new business caused continued growth in the number of US online banking customers throughout ...
April
22
Poll: Today?s Society Too Dependent on Gadgets
Nearly two-thirds (65%) of Americans think that today?s society is too dependent upon electronic gadgets, and 39% do not think technology (such as mobile phones, Wi-Fi networks and GPS) really makes ...
April
22
Honest Strategy + Strategic Honesty
Communication is all about the message and getting it in the right place. PR and advertising share that mission, though the methods used to disseminate "it" differ, and these days a few ...
April
21
Breaking: Fallon Lays off 9% of Staff
A representative at Minneapolis based Fallon has confirmed that 18 members of the agency's 200 person staff have been notified that they no longer have jobs.
In a statement, the agency said, ...
April
21
Canadians Watch Most Online Video
Some 21 million Canadians viewed more than 3.1 billion online videos in February 2009, and the average online Canadian spent 10 hours viewing internet video during the month - up 53% from last year?s ...
April
21
Mother?s Day Spending Expected to Decline
Recent studies from both Brand Keys and the National Retail Federation (NRF) indicate US spending for this year?s Mother?s Day holiday will be lower than last year, though NRF predicts a sharper ...
April
21
Dan Kennedy: Newspapers won't be saved by charging for content online
Can the mainstream print media save itself by charging readers for online news? Almost certainly notThere is something deeply unsatisfying in sitting down to write a commentary about why newspapers ...
April
21
BBC to slash marketing budget by 25%
Budget of
April
20
Americans Blame Ad Agencies, Media for Economic Crisis
Two-thirds of Americans (66%) believe ad agencies have at least some responsibility for the current economic crisis because they caused people to buy things they couldn?t afford, according to (pdf) ...
April
20
David Beckham Takes His Shirt Off For Motorola
David Beckham is the latest face for Motorola. Mr. Posh Spice is also the rep for Adidas, Giorgio-Armani, Gillette, and Pepsi. Are we missing anyone? Who cares? Check out that bod. Too bad he's ...
April
20
David Mitchell on Dutch courage and alcohol advertising
I was puzzled by an advertising hoarding recently. It was for Courage beer and used their old slogan "Take Courage". I'm tediously antiquarian enough to be interested and slightly ...
April
17
Loyalty Programs Reach Middle Age; Only 44% Actively Used
Despite a jump from 1.3 billion to 1.8 million total loyalty program memberships in the US between 2007 and 2009, less than 44% are actively used, according to research from COLLOQUY.
These numbers ...
April
17
Ad Agencies To Blame For Financial Crisis? Let's Get The Sexy Back
A new poll from Harris has found that two-thirds of Americans (66%) believe advertising agencies have at least some responsibility for the current economic crisis because they caused people to buy ...
April
16
Amazon opts out of Phorm's targeted internet advertising system after privacy fears
Amazon has opted out of Phorm's controversial targeted advertising technology, delivering a serious blow to the UK-listed company which has already prompted a European commission legal action ...
April
15
Quick-to-Theater Moviegoers More Likely to Buy, Rent DVDs
Americans who rush to theaters to catch the latest movies when they are released are more likely than other moviegoers to buy and rent DVDs of hit movies and TV shows, according to a data analysis ...
April
15
Mothers say poster is anti-breastfeeding
Women across Britain are campaigning for the withdrawal of a poster promoting the European parliamentary elections in June. The poster features a laptop and a baby's milk bottle above the ...
April
14
Catholic archbishop Vincent Nichols attacks plans for TV ads for condoms
"Prelate calls for church members to fight proposal" Marie Stopes group says scheme would help youngThe newly-appointed Roman Catholic Archbishop of Westminster, the Most Rev Vincent ...
April
09
Firms Expect 15% Bottom-Line Boost from Wireless
Nearly half (45%) of business decision makers in the US believe that wireless applications are ?important? or ?essential? to remaining viable in today?s highly competitive marketplace, and more than ...
April
09
Online Ads to Decline 5% in 2009
Though online advertising in the US grew by more than 10% overall in 2008, the dramatic slowdown in the fourth quarter has prompted media analyst Screen Digest to forecast an overall revenue drop of ...
April
09
Small Biz Sees Less ?Green?
One in three small-business owners in the US say the economy has negatively affected their plans to become more 'green,' and 67% do not think their customers are willing to pay more for ...
April
09
ITV launches feelgood ad campaign
Broadcaster's ad campaign for flagship channel ITV1 uses strapline 'The brighter side'Flying in the face of the worst economic conditions in its history, ITV this weekend launches an ...
April
08
Evolution of the Addie
As we learn to walk, we rely on increasingly simple tools to do our jobs. This image explains it all. Thanks for sharing, anon!
More: "San Fran Agency News: Mergers and New ...
April
08
TBWA Manchester Needs Help Firing People
UK based The Drum reports today that TBWA Manchester "is going through a consultation process" to reduce a few roles within the agency — whatever that means. A statement from the ...
April
08
Top 25 iPhone Apps Dominated by Games, SocNets
Nearly half of the top 25 most heavily penetrated Apple iPhone applications are games, with Tapulous?s Tap Tap Revenge scoring the #1 spot on the list and FlipSide5?s Touch Hockey FS5 coming in at #3 ...
April
08
Behavioral Targeting Tops List of ?Exciting? Search Trends
Advertisers and agencies in the US are increasingly willing to pay more for behavioral targeting and local search applications, and also are beginning to warm to initiatives in video and mobile ...
April
08
US, Spain, Germany Perform Worst on Consumer Behavior Scorecard
Three of the world?s top GDP countries (Germany, Italy and Spain) have economies that are continuing to weaken, while only one country (Canada) is showing overall improvement, according to a ...
April
08
'Cheat death' drink ad banned
Watchdog the ASA rules that health claims in posters promoting POM Wonderful juice 'misleadingly exaggerated' health benefitsA soft-drink ad featuring a noose has been banned for misleading ...
April
08
It's OK to orgasm before 11pm, rules Advertising Standards Authority
Durex ad showing women apparently having orgasms cleared by ASA, despite going out before its 11pm restrictionWomen may orgasm on television before 11pm, or at least appear to do so, without causing ...
April
07
In-Store Ads More Effective than Out-of-Store
Despite the recession, more than 90% of shoppers make unplanned purchases, and 51% of those decisions take place in the shopping aisles, according to a new study from Miller Zell, writes ...
April
03
Never Put Your Penis in a Toaster
Watch the two Quiznos ads above. They're both basically the same, except in the first the joke is, "ha ha that guy tried to have sex with a toaster." The second is dumbed down to a ...
April
03
Social Networking Grows 93%; Communication Becomes Entertainment
Social networking among US broadband users has grown an impressive 93% since 2006, and has increased the amount of time people spend communicating online 18%, to 32% of total online time, according ...
April
02
Web 2.0 Expo: Keynote address by Tim O?Reilly
Tim O?Reilly, co-founder of the Web 2.0 Expo and the person who coined the term Web 2.0, entered the stage to a rock star-like welcome for the first Keynote presentation of the event.
Tim wanted to ...
April
02
Web 2.0 Session: Darwinism on the Web - Surviving & Thriving in a Web 2.0 World
Soren Stamer twitter.com/heartnsoul
Soren is a German entrepreneur who has applied the theory of Darwinism to business and the Internet. Darwinism is based on life without a creator and so life must ...
April
02
Web 2.0 Expo session: Transforming IT with Cloud Computing
Presenter: Trae Chancellor from Salesforce.com
Salesforce.com has become successful and famous for moving their entire business operation online and into ?the cloud?. Trae began his presentation with ...
March
30
Oh Fuck. Online Advertising Only Grew By Like, 11 in 2008
OK this has got to stop already. A report from PricewaterhouseCoopers says that (dun dun duuun) online advertising grew by 10.6% in 2008. The Wall Street Journal, in its infinite wisdom, pins this as ...
March
30
TV Dominates Americans? 8.7 Hours of Daily Video Time
The average American spends an average of 8.7 hours each day consuming video media, and younger Baby Boomers (ages 45-54) watch the largest amount, 9.5 hours, according to recent collaborative ...
March
27
Almost free: how to work & play overseas for a month the Web 2.0 way
I am currently in the middle of a month long trip around North America. Its a mix of work and play and it has cost a lot less than you would expect. Why? Because I have used a few clever strategies ...
March
26
Four Mini Ads to Make You Smile
We're all about topless, but if it starts raining and I'm driving my new Mini, there ain't no way I'm letting that interior get all messed up. Maybe that means I'm not a ...
March
26
When Enough is Enough: Budweiser Loses Trademark Battle Against Czech Brewer of Same Name
If you've ever been to the Czech Republic, odds are you're familiar with their most common beer, Budweiser. But this isn't the same watery brew you begrudgingly pay $7 for on Friday ...
March
26
The Simpsons Adidas House Party Knock-Off
What greater compliment could there be than someone knocking off your commercial to hype The Simpsons?
More: The Top 100 Most Social Brands of 2008
[via adverblog]
Comments (View)
New ...
March
26
UK Moms 44% Happier with Brand Communications
Moms in the UK are 44% more satisfied than they were last year with the way brands communicate with them, even as they change their shopping and information-seeking behaviors during the recession, ...
March
26
TV Downloaders, Streamers Accept Ads to Get Free Shows
Some 80% of network TV video downloaders favor watching ads in exchange for free video (up from 67% in 2006), while 69% of network video streamers either watch the pre-roll ads before the video or ...
March
26
Condom ads could be screened before 9pm watershed
Watchdogs call for radical shakeup of advertising rules to stem rise in teenage pregnanciesThe historic ban on condoms being advertised on TV before the 9pm watershed should be scrapped as part of ...
March
25
Media buying agency Carat forecasts UK ad spend will drop 7%
Carat, the media buying agency network owned by Aegis, has drastically revised its global advertising spend forecasts for this year downwards, with the UK market predicted to dip by more than 7%.The ...
March
25
Wallace and Gromit ad campaign behind-the-scenes sneak preview
Gas and electricity company npower is giving consumers a sneak preview of its first TV campaign starring Wallace and Gromit, which promises to deliver "drama, action and new characters" for ...
March
24
The Ford Fiesta Movement Begins Soon
And here's a little video to get you aroused, sexually. Uh uh uh. Like that.
Oh yeah, details. 1,000 Fiestas are being given away to 1,000 drivers who had to send in a video explaining why ...
March
24
Brand Differentiation: Do Your Brands Hold Up?
This weekend at the Globalshop expo we talked a lot about brand differentiation, creating a diverse experience for participants/shoppers and passersby — all in the name of branding. Gap came up a ...
March
24
Media Companies Ill Equipped to Meet Digital Consumer Needs
Today?s media companies are struggling to keep up with the quickly emerging and fast-growing expectations of digital-savvy consumers and advertisers, and will need to fundamentally change the way ...
March
24
The CLIO Awards Announce Their Juries
The 2009 CLIO Awards are to be held in Vegas this year. So, that's happening. The show has just announced their jury. Just a second. Why is television, cinema and digital all under the same ...
March
23
Credit Where Credit Is Due? Droga5 Vs. Poke New York
Ah, it's awards season. Let the scandals, dust-ups and hurt feelings begin! Sigh... Poke New York is a bit upset with Droga5. Over on the digital agency's website, a post has appeared that ...
March
20
Ads Raise Confidence in Ailing Financial Brands
Consumers are more likely to have confidence in ailing financial brands if they see ads for them during the economic downturn, according to research from Nielsen IAG, which supports the theory that ...
March
20
The Case for Southwest Airlines
When I fly to Vegas on Sunday for the Interbrand Retail Brand of the Year Award show, I hope the flight attendant makes his/her welcome message as exciting. I'm not hopeful.
More: ...
March
12
Death of Print: How Standards Could Kill, Though They Aim to Save
A piece in the Times today covers Parent & Child magazine's decision to sell ad space on the cover and the American Society of Magazine Editors' response that the move constitutes ...
March
12
Crispin Porter Bogusky This, Crispin Porter Bogusky That
"Crispin, Porter + Bogusky is an advertising agency that, to say the least, divides opinion." That is the opening to a pages long piece in the recent Business Week. Look, CP+B is a good ...
March
12
US Overtakes UK in Mobile Browsing, Spending
The US now has 29% of the world?s mobile web browsing traffic, and has knocked the UK out of the #1 spot on the list of countries with the most mobile web use, according to February data released by ...
March
11
Google Launches Interest Ads, Privacy Advocates Laud Company
Google launched an upgraded ad program today that displays ads based on your interests, Web history etc. — kind of like what you see in gmail. The system compiles information about your Web ...
March
10
What Do You Think of Banners?
Lately we've been hearing a lot of chatter about the future or death of the banner ad. From our ad sales spies who tell us their clients want something new to the designers who keep telling us ...
March
10
European Youth Won?t Sacrifice Clothes, Travel in Recession
Though nearly all European youth are aware of the current economic downturn and 60% say it is having an effect on their lives, many are unwilling give up such priorities as clothes and fashion, ...
March
10
Is This Re/Max Shiz For Real?
This smells a lot like a free publicity attempt from Re/Max — which if it is we're playing right into the trap — but whatever, here goes.
Re/Max (you know, the real estate people) has ...
March
09
AdAge Not Running Print Edition Next Week
Advertising Age will not run a print edition next week, a reader tells AgencySpy. For the week of March 16, 2009 the trade publication will rely solely on its online edition. Apparently this is ...
March
09
Without Looking, What's the Last Logo You've Seen?
You people, listen up because we've got something to ask you. After you finish reading this paragraph, close your eyes and think of a logo, any logo. If you live in a metropolitan area like New ...
March
09
Social Networks & Blogs More Popular than Email
More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these ?member communities? is now the fourth most popular online category - behind ...
March
09
Video Games Will Kill You According To The Gov'T
People are speaking out against the UK Government's new print campaign to get kids off the video game sauce. Despite the government?s own research that "there is a lack of conclusive ...
March
09
DeVito/Verdi Picks Up Rentokil
New York advertising agency DeVito/Verdi has been named as the very first agency of record for Rentokil Pest Control. The win calls for TV, print, outdoor, digital, as well as guerilla work. ...
March
09
Japan's Cold Advertising Winter
It's easy to think that it's just the U.S. advertising industry, which is being tortured by the economic decline, although many other countries are also suffering. On Friday, Dentsu Inc. ...
March
06
How much is a Duckworth?
As a kid growing up in Lake Macquarie radio listening options were pretty limited. The old 2NX was on the AM dial playing Top 40. Fortunately the FM band started to come alive with scratchy sounds ...
March
05
Reluctant Shoppers Increase Due Diligence
Nearly half of all online shoppers (48%) plan to spend less this year, but a majority of those who are reluctant to make certain purchases (61%) are more apt to be positively influenced by online ...
Febr.
24
Tuesday Odds and Ends
What a week it's been (already), fellow humans. We've seen the beginning of the bad for the industry's favorite new project, we've dieted with Jesus and seen how being really good ...
Febr.
24
It Stinks Like Sex in Here
Jenna Jameson has joined the ranks of celebrities who think we "normies" want to smell like something they've slapped their name on. Scoff not, and remember that the jokes about Paris ...
Jan.
28
Bart Simpson Shilling For Scientology
This may be worse than the Simpsons porn that came out a few years ago. Don't ask why we know about that. Anyway, Nancy Cartwright is the voice behind Bart Simpson, and recently she used that ...
Dec.
16
Patients More Frightened by Medical vs. Lay Terms
The terminology that health professionals, marketers and communicators use to identify a disease or medical condition makes a big difference in how serious people think the condition is and can ...
Dec.
11
Junk food ad rules are working, says the Advertising Standards Authority
UK advertisers are complying with rules that govern junk food marketing to children, although online advertising practices "might need more scrutiny", according to a compliance report ...
Dec.
08
Fact Against Fiction Rates Highly 08 Dec 2008
Newcastle TV Ratings The Ratings this week presented a slightly different angle than most other weeks. It seems the Newcastle
Dec.
04
Top 6 Media Hunter Posts of 2008
Media Hunter has evolved substantially throughout 2008. Feedback and page view results help me determine the type of content that is well-received and which is a waste of time.
I have also switched ...
Dec.
03
Belfast church's anti-gay ad banned
A press campaign with the headline "The word of God against Sodomy" run by a church and timed to spark a protest against Belfast's Gay Pride parade has been banned for being ...
Dec.
02
Video: Watch a banned DFS ad
See an ad for furniture chain DFS that was banned by the ASA for exaggerated the size of sofas
Nov.
13
Yahoo Slashes Data Retention Period
Yahoo substantially reduced its search and ad-related data storage period from 13-months to three months.
Oct.
14
Execs & Accounts: Razorfish, Blast Radius, Specific Media
Razorfish promotes several in New York and Boston; Blast Radius appoints CCO; Great Works wins Malibu business.
