Enterprise Estonia. Campaign – Visit Estonia 2011 in Latvia, Riga. Campaign goal was to popularise Estonia as a tourist destination and create interest to spend holidays in Estonia. Media channels – TV, internet, outdoor. In outdoor in addition to usual layouts a special solution was created – Estonian singers performed inside of a city column in Riga Old Town. The campaign gained widespread coverage in media, not only in Latvia but also in Estonian in news portals and broadcasts. Results of the campaign were outstanding, campaign`s web page www.visitestonia.com gathered more than 89 000 click during the campaign, which was 3 times more than on previous campaigns.